How To Name Your Freelance Business

Is just your name enough? Or do you need to provide a proper company name in order to be taken seriously? Our guest blog gives you a head start on naming your freelance business.
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The number of freelancers has increased in recent years. About 12% of previously employed US workers began freelancing in 2020 alone. And over 63% of freelancers, according to Upwork, prefer to work for themselves rather than an employer.

And given that up to 51% of the US population will be working as freelancers within the next ten years, it means that the freelance market will only get more crowded and competitive as time goes on.

And any freelancer that wants to give their freelancing career a competitive edge in the market must first start by treating it like a business and giving it everything a business would require to be successful, including a memorable brand name.

Why You Need a Strong Business Name for Your Freelance Work

The acceptance and adoption of a product are greatly influenced by initial impressions left by your business on customers. And there is no doubt that a person’s or a company’s name has a significant role in how clients view and accept them.

Giving your freelancing business an outstanding name gives it a considerable edge in the market because it complements your brand’s tone, values, and image.

But as everyone is aware, coming up with a memorable business, especially for freelancing businesses, can be pretty challenging. 

Therefore, today let’s address the problem at hand and show you how to find a freelance business name by brainstorming or using a startup name generator.

How to Choose the Ideal Freelance Business Name in Three Easy Steps


Finding the ideal name for your freelance business requires time, so it’s to take your time. So get some refreshments and a piece of paper, turn on your computers, and start your naming process.

Start by:

  1. Prioritizing Customer Appeal

The most crucial factor to consider when naming your freelancing business is your clientele. Your name must be memorable to your target audience, clearly conveying your brand and demonstrating your skillfulness, experience, competence, and dependability.

This is what distinguishes names for freelancing businesses from other names. When you use the proper name, it sets expectations in your audience’s minds and immediately lets them know what you do.

So, when choosing a freelance name, remember who your clients are and what they want from a freelance business, as this would help you to find a name that would appeal to them. 

Now, we can move on to generating exciting name ideas.

  1. Start Generating Name Ideas

Before you start brainstorming, try to describe your intended business name in three sentences. Specify the tone and key qualities you want your clients to notice when they see your name.

This would serve as naming criteria to make your brainstorming session go more efficiently and effectively. Find a lot of phrases that are consistent with your company, target market, and services.

When coming up with ideas, don’t forget to look into other freelancers and acquire ideas from what they are doing well, but steer clear of their mistakes. 

Spend as much time as necessary thinking of words that are applicable to your business. Once you’ve done that, study each term to find the phrase that best describes your freelancing business.

  1. Use Taglines to Increase the Impact of Your Name

According to Entrepreneurs Inc., “The more information your business name communicates to your clientele, the less work you need to put into describing it.” And using taglines is the finest approach to providing your consumers with more information about you.

The addition of a straightforward slogan, such as We do the heavy lifting, so you don’t have to,” clarifies a lot for your customers and gives them confidence in the identity and personality of your business. 

Taglines set the stage, make intentions clear, and make promises for your business to fulfill. Your freelancing business name will seem more appealing if you choose a clever tagline.

Obtain Input Before Using a Name

Make sure to gather input from a limited group of customers as well as family, coworkers, and friends before deciding on a name. This would help you understand how your target market could perceive your brand.

Make sure that the brand you’re trying to build aligns with your client’s expectations. And make it your goal to fulfill these expectations.

Grant Polachek is the head of branding for, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.

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