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London, UK Strategy
Manager
15 years experience
  • Product Marketing
  • Business Strategy
  • Project Management
  • Competitive Analaysis
  • +16
Hire Michael
Evanston, Illinois, United States Strategy
Associate
5 years experience
  • Product Marketing
  • Business Strategy
  • Project Management
  • Consumer Insights
  • +4
Hire Denise
Tulsa, OK, USA Strategy, Venture Capital
Associate
4 years experience
  • Product Marketing
  • Business Strategy
  • Business Development
  • Due Diligence
  • +31
Hire Matt
Barcelona, España M&A, Private Equity
Analyst
1 years experience
  • Product Marketing
  • Financial Modeling
  • M&A
  • Corporate Finance
  • +4
Hire Ignasi
Bolzano, Autonomous Province of Bolzano – South Tyrol, Italy Strategy, Private Equity
Associate
10 years experience
  • Product Marketing
  • Financial Modeling
  • Business Strategy
  • Financial Analysis
  • +4
Hire Manuel
India Private Equity
Manager
4 years experience
  • Product Marketing
  • M&A
Hire Manoj
Karachi, Pakistan M&A
Manager
10 years experience
  • Product Marketing
  • Financial Modeling
  • Business Strategy
  • M&A
  • +8
Hire Saadi
Dallas, TX, USA Strategy, Investment Management
Manager
4 years experience
  • Product Marketing
  • Business Strategy
  • Business Development
  • Due Diligence
  • +5
Hire Josh

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Frequently asked questions

What clients usually engage your Product Marketing Consultants?

We work with clients from all over the world. Our clients range from enterprise and corporate clients to companies that are backed by Private Equity or Venture Capital funds. Furthermore, we work directly with Family Offices, Private Equity firms, and Asset Managers. Most of our enterprise clients have dedicated Corporate Development, M&A, and Strategy divisions which are utilizing our pool of Product Marketing talent to add on-demand and flexible resources, expertise, or staff to their in-house team.

How is Fintalent different?

Fintalent is not a staffing agency. We are a community of best-in-class Product Marketing professionals, highly specialized within their domains. We have streamlined the process of engaging the best Product Marketing talent and are able to provide clients with Product Marketing professionals within 48 hours of first engaging them. We believe that our platform provides more value for Corporates, Ventures, Private Equity and Venture Capital firms, and Family Offices.

Our Hiring Process – What do ‘Community-Approach’ and ‘Invite-to-Apply’ mean?

‘Invite-to-Apply’ is the process by which we shortlist candidates for the majority of projects on our platform. Often, due to the confidential nature of our clients’ projects, we do not release projects to our whole platform but using the matching technology and expertise of our internal team we select candidates who are the best fit for our clients’ needs. This approach also ensures engagement with our community of professionals on the Fintalent platform, and is a benefit both to our clients and independent professionals, as our freelancers have direct access to the roles best suited to their skills and are more likely to take an interest in a project if they have been sought out directly. In addition, if a member of our community is unavailable for a project but knows someone whose skill set perfectly fits the brief, they are able to invite them to apply for the role, utilizing the personal networks of each talent on our platform.

Which skills and expertise do your Fintalents have?

The Fintalents are hand-picked and vetted Product Marketing professionals, speak over 55 languages, and have professional experience in all geographical markets. Our Product Marketing consultants’ experience ranges from 3+ years as analysts at top investment banks and Strategy consultancies, to later career C-level executives. The average working experience is 6.9 years and 80% of all Fintalents range from 3-12 years into their careers.

Our Product Marketing consultants have experience in leading firms as well as interfacing with clients and wider corporate structures and management. What makes our Product Marketing talent pool stand out is the fact that they have technical backgrounds in over 2,900 industries.

How does the screening and onboarding of your Product Marketing talent work?

Fintalent.io is an invite-only platform and we believe in the power of referrals and a closed-loop community. Members of our community are able to invite a small number of professionals onto the platform. In addition, our team actively scouts for the best talent who have experience in investment banking or have worked at a global top management consultancy. All of our community-referred talent and scouted talent are subject to a rigorous screening process. As such, over the last 18 months totaling more than 750 hours of onboarding calls, of which only 40% have received an invite-link after the call.

What happens if I am not satisfied with my Product Marketing consultant’s work?

During your initial engagement with a member of our Fintalent talent pool with no risk. If you are not satisfied with the quality of your hire for any reason then we are able to find a replacement at short notice. There is no minimum commitment per project, but generally projects last at least 5 days and can last 12+ months.

We are a community-based M&A staffing platform.

With our platform, you can fill full-time M&A roles, or staff your team with a Product Marketing expert when you need an extra hand.

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Everything you need to know about Product Marketing

What is Product Marketing?

Product marketing is the process by which products are created and then made available to target audiences. Product marketers use many tools to push their product’s message. The process of product marketing involves managing the relationship between the company and its customers. The following are all types of product marketing firms: advertising agencies, direct mail firms, digital agencies/internet search engine optimization companies (SEO), public relations agencies or in-house corporate communications departments that handle promotions or trade show exhibitors that manage the booth displays for a product line.

Product Marketing is a cross-functional team of experts who plan, create, and implement a product marketing strategy to sell the company’s products over the course of its life cycle. The team develops strategies to drive customer demand for product offerings. They devise pricing strategies, communicate with sales teams on where to position products in the sales process, and develop programs to enhance sales channels. The team also gathers customer feedback on new features for improvement purposes.

Product Marketing emphasizes data-driven decision making about which products will succeed in both domestic and international markets by assessing market trends through qualitative research, quantitative analysis of competitive data sets, and gauging consumer sentiment toward new products or features that may be introduced into existing lines or brands.

What is the role of Product Marketing within a Firm?

Product marketing is a function that encompasses three major activities: Product development, Product launch, and Product management. Product marketing plans and manages the full life cycle of a product. 3 Key roles are identified:

  1. Defines the features of new products and services.
  2. Develops and implements marketing strategies aligned with strategic goals and
  3. Maintains strong relationships with internal stakeholders, such as engineering; finance; sales; customer support; production; and human resources.

What is the Purpose of Product Marketing?

The main purpose of product management is to get the right products to the right customers at the right time. It also supports strategy execution. In a typical product management role, a product manager works closely with the marketing department, the sales team, and product engineering, to ensure that new products or processes meet customer needs while minimizing costs.

Main Responsibilities of all Product Managers

  1. Communicate across organizational boundaries and with customers to better understand requirements and requirements changes.
  2. Identify market changes and emerging trends.
  3. Ensure the team follows up on all requirements so they can be incorporated into products or products can be canceled. The TPPM model helps in this process also. Depending on the firm’s approach to this job function, different roles may exist in interpreting product management data gathered during this process.
  4. Ensure that all of the appropriate functional groups are informed about the requirements gathered from the market. This includes marketing, sales, customer support, operations, design engineering, finance etc.
  5. Involve key business partners in the process of gathering requirements by including them in detailed planning phase of any new product or service introduction or enhancements to existing products.
  6. Monitor market changes to ensure that products are meeting customer needs. This includes making sure competitors’ strategies are being monitored and communicated to other stakeholders so alternatives can be pursued if needed. To do this effectively it may be necessary for a product manager to engage with customers directly on a regular basis.

Product management requires extensive market research to determine how products can be positioned in the market. The product manager must stay current with changes in the marketplace, including technology trends, competitors’ plans, and customer preferences. It is also important for a product manager to understand the company’s business objectives and how they relate to the individual products. Product managers are responsible for interfacing with key company stakeholders.

The following list includes some of the key stakeholders in most firms:

1) Marketing – Product Managers are responsible for planning product launches and communicating new features to marketing teams so they can produce creative supporting materials. They also supervise creative designers in order to help ensure that the strategy supports product positioning/promotion plan.

2) Sales – Product Managers communicate product features (and sometimes price, depending on how it is developed) to sales reps in order to get them started with the sales process. They also oversee this process to ensure that the launching of the product is properly executed.

3) Operations – Product Managers are responsible for overseeing new releases, integrating changes, and ensuring outstanding customer support. They also report back to other members of the team on any issues.

4) Engineering – Product Managers oversee design teams throughout development of new products. They review all design decisions and recommendations that affect launch dates, cost, functionality etc..

5) Marketing and Sales – Product Managers will also collaborate with marketing and sales in order to get the maximum benefit from new products to customers. Marketing and sales will review the product once it is launched, and this information will inform their decisions regarding pricing, distribution channels etc..

6) Finance – Product Managers work closely with finance in order to ensure that their product is selling well, that there are no unwanted overcharges, and that the budget is well allocated. They review manufacturing costs to ensure they are within budgeted targets. They oversee production purchases and production schedules to ensure they stay on track.

7) Customer Support – Product Managers oversee customer support for all products, and coordinate with marketing and sales on ways to improve support effectiveness. They also review the status of existing products with customer support to make sure product issues are resolved as quickly as possible.

8) Regulatory Affairs – Product Managers review new releases to ensure that they meet any regulatory requirements that may affect the marketability of the product. They work with their respective departments and/or outside sources (manufacturers, distributors etc.) for information regarding changes in regulations.

9) Human Resources– Product Managers work with human resources in order to review staffing levels, training needs, and performance evaluations for teams.

10) Legal – Product Managers work with legal in order to ensure that they have all of the proper documentation for launching a new product or modifying an existing product. They also work with legal in the event that a new product raises any questions that need to be answered by them.

11) R&D – Product Managers work closely with R&D to make sure their product launches are successful. They communicate expectations, provide feedback on development status, and review the final product before launch.

12) Sales and Marketing – Product Managers work with marketing and sales to evaluate product performance and determine how well it is meeting the company’s goals. They also work with these departments to plan training for their product support staff.

A product manager’s responsibilities are wide-ranging, yet the role is highly important in the success of a company. A successful product manager can help any organization gain a competitive advantage by offering high-quality products that meet the needs of customers. Product managers must have excellent communication skills, an understanding of business operations, and an ability to research emerging trends. They must also be able to clearly define what they need from other departments in order to develop successful products that benefit customers, shareholders, and employees alike.

The following is a template of how Product Marketing Consultants in Fintalent, the hiring and collaboration platform for tier-1 Strategy and M&A Professionals, use product marketing to answer a question:

Question: “How do I increase my market share for the online streaming of videos?”

Step 1: Define the correct target market. For this example, we’ll use the U.S., ages 18-40 with good credit and a broadband connection. This will include the ability to pay on a monthly basis and some prior history on purchasing similar products (movie subscription, cable television service, etc.). That’s our target demographic. I would start by asking, who are these customers? Who are your competitors? What other products do you offer to the same customers’ demographics?

Step 2: Define the features of your product/service. For this example, we’ll define the features of our product as subscription-based streaming for movies. Then define the benefits to these customers based on other products they have purchased. If you were selling cable television service to this customer group, what makes you better than the other cable company or other streaming services out there? What should make your customers want to buy from you over your competitors?

Step 3: Define the targeted audience. Create a content marketing campaign targeting this online streaming service to the above-listed demographic. I would start with building a digital presence on most of the social networking sites. I would create a website specifically for this product. I would create email campaigns with different offers based on specific stages of the customer lifecycle.

Step 4: Repeat Steps 2 and 3 until you have enough momentum to launch your product onto the market. For this example, after a few months of continued growth in subscribers, you could start development.

Product Marketing is a significant and multifaceted function in most modern organizations that aims to create and market products for purchase by customers. The function typically combines aspects of Product Development, Product Management, Sales, Advertising, Promotion, Research and other influences on the creation or sale of a company’s products. For managers seeking external consultants to handle this responsibility or its components, Fintalent, the hiring and collaboration platform for tier-1 Strategy and M&A Professionals presents a pool of Consultants available for hire around the clock.

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»I worked in Corporate M&A for more than a decade and wish a platform like Fintalent would have existed years ago! Fintalent provides a very flexible, cost- and time-efficient way to deal with our buy-side transaction staffing requirements with top tier M&A experts.«

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Alexander Mora, CFA
Partner at Ingeniam, former COO/ Head of M&A of DWS Group

»I have worked with Fintalent.io both as a talent and as a recruiter. It helped me find a full-time position and supported the recruitment process to expand my new team. The experience and engagement of Fintalent.io and their team have always been incredible.«

Piotr Sliwa, EPAM Systems
Piotr Sliwa
Head of M&A | Europe, EPAM Systems

As a founder CEO, I’ve been evaluating our exit readiness and other options. Fintalent.io provided me with an expert who helped me to understand the value of our business. He took a closer look at our internal KPI and structures, to make sure we’re set up in the most professional way possible.

Bernd Bube
Bernd Bube
Founder & CEO, Advendio