Hire best-in-class Market evaluation experts

Our invite-only community connects the world’s top
Market evaluation specialists to projects that need execution, now.

In strategy, a market evaluation is a systematic appraisal of an industry’s current and future condition. This term may also refer to the process by which a company estimates its competitors’ strategies and responds with appropriate initiatives to satisfy their customers.

The market evaluation can be either internal or external to the company, but it usually includes both types of information gathering. In an internal market evaluation, a company’s employees and/or its customers gather information from various sources. In an external market evaluation, analysts, competitors, suppliers and other parties gather information from various sources.

In analysing a company’s market evaluation a company assesses its strengths and weaknesses in order to establish a strategy that maximises the ability of the company to compete in the market. Analysts can also draw conclusions about future trends or identify potential opportunities for new products or services. Therefore forming a new product or service might be called developing new market opportunities.

Analysing industry trends can be useful to allow companies which adopt fresh ideas to gain extra revenue from the innovations they bring to the industry. This can be called a new product or service generation strategy.

The purpose of a market evaluation is to use the information gathered to make a business decision, typically a corporate decision about which product, service or process to release for the company. This may include not only what will be developed but also what functionalities will be developed. The choice may depend on existing competitors and other market data as well as on customers’ needs.

In many industries where customers have limited experience with the technology being offered, market evaluation has been used as a tool to develop effective marketing strategies that tap into customer uncertainty and inexperience in order to create value for the customers through low cost products featuring unprecedented capabilities.

For example, market evaluation in the car industry has become very important for car manufacturers. The automotive industry uses market evaluations to develop new technologies and products, integrate them into the vehicle’s final design, evaluate the effect on production costs, and find ways of introducing new production methods. Increasingly linked to marketing strategies of automobile manufactures are competitor analyses looking at alternative markets for their products; the development of component suppliers that can produce competitively priced components; how new technology can be applied to existing products; and business practices of trading companies like parts suppliers that then use information gathered in strategic decisions.

Market evaluation is an integral part of strategy and provides valuable information for decision-makers in the company. It may help support the design and execution of a strategic plan, such as a business plan, by providing information about how to compete in an industry.

Market Evaluation and Market Intelligence

Market evaluation is one of the most important components of market intelligence. Market intelligence provides the data and knowledge that managers need to understand their environment, identify opportunity, and develop a plan to take advantage of it. It helps identify relationships between components of a business that can be leveraged to create competitive advantages.

Market Evaluation and Marketing & Business Strategies

Market evaluation is critical for the creation of a company’s marketing strategy. The marketing strategy determines which products and offerings companies will introduce into the marketplace, how they will be priced, and how they will be promoted. Market intelligence helps identify customer needs or concerns that can be addressed through new products or services, helps determine how competitors will respond to these offerings, and assesses opportunities for growth in new markets (“new markets”) or expansion into existing markets (“new product”).

Business strategies are not static. Companies are constantly changing, looking to stay ahead of the competition in order not to lose market share. Market evaluations are used in strategic planning, portfolio management, product development, and business planning.

Market evaluation is used in strategy formulation when a company decides what products or services it will offer in the marketplace, the mix of products offered, their prices, how they will be promoted in order to attract customers. It is also used in evaluating competitor’s offerings that might impact on its operations. It is also an important component in understanding trends affecting the company’s business strategy and for developing marketing plans to increase share of wallet.

By conducting market evaluations companies can stay abreast of changes in an industry, environmental concerns, long term technological advances, and government legislation that may affect the company’s operations. It is important for managers to ask “what if” questions about possible future scenarios. Market evaluations help managers to question their assumptions by providing them with the data they need to make informed decisions.

What do financial professionals consider when evaluating the market?
Finance professionals consider many factors when carrying out a market evaluation which may include including current interest rates, supply and demand, inflation, GDP growth/decline, unemployment rates and other economic indicators. Financial professionals are interested in company news as well as overall investment climate. They are best at knowing the mood of the market based on what’s happening right now. This is why they’re called financial professionals after all! When seeking an investment professional’s advice, you’ll want to know what they look at to make their decisions. If you understand their approach, it will be easier for you to make a decision that is best for you.

Hire the best Market evaluation specialists in 2,900+ industries

Fintalent is the invite-only community for top-tier M&A consultants and Strategy talent. Hire global Market evaluation consultants with extensive experience in over 2,900 industries. Our platform allows you to build your team of independent Market evaluation specialists in 48 hours. Welcome to the future of Mergers & Acquisitions!

Why hire top Market evaluation experts?

Trusted Network

Every Fintalent is exclusively invited and vetted.

Ready in 48h​​​

Hire efficiently. Your M&A team is ready in 2 days or less.​​​​

Specialized Skills​

Fintalents are best-in-class - and specialized in 2,900+ industries.​

Code of Ethics​​

We guarantee highest integrity and ethical principles.​​​

Selected Clients and Partners

Frequently asked questions

Most frequent questions and answers

What clients usually engage your Market evaluation Consultants?

We work with clients from all over the world. Our clients range from enterprise and corporate clients to companies that are backed by Private Equity or Venture Capital funds. Furthermore, we work directly with Family Offices, Private Equity firms, and Asset Managers. Most of our enterprise clients have dedicated Corporate Development, M&A, and Strategy divisions which are utilizing our pool of Market evaluation talent to add on-demand and flexible resources, expertise, or staff to their in-house team.

How is Fintalent different?

Fintalent is not a staffing agency. We are a community of best-in-class Market evaluation professionals, highly specialized within their domains. We have streamlined the process of engaging the best Market evaluation talent and are able to provide clients with Market evaluation professionals within 48 hours of first engaging them. We believe that our platform provides more value for Corporates, Ventures, Private Equity and Venture Capital firms, and Family Offices.

Our Hiring Process – What do ‘Community-Approach’ and ‘Invite-to-Apply’ mean?

‘Invite-to-Apply’ is the process by which we shortlist candidates for the majority of projects on our platform. Often, due to the confidential nature of our clients’ projects, we do not release projects to our whole platform but using the matching technology and expertise of our internal team we select candidates who are the best fit for our clients’ needs. This approach also ensures engagement with our community of professionals on the Fintalent platform, and is a benefit both to our clients and independent professionals, as our freelancers have direct access to the roles best suited to their skills and are more likely to take an interest in a project if they have been sought out directly. In addition, if a member of our community is unavailable for a project but knows someone whose skill set perfectly fits the brief, they are able to invite them to apply for the role, utilizing the personal networks of each talent on our platform.

Which skills and expertise do your Fintalents have?

The Fintalents are hand-picked and vetted Market evaluation professionals, speak over 55 languages, and have professional experience in all geographical markets. Our Market evaluation consultants’ experience ranges from 3+ years as analysts at top investment banks and Strategy consultancies, to later career C-level executives. The average working experience is 6.9 years and 80% of all Fintalents range from 3-12 years into their careers.

Our Market evaluation consultants have experience in leading firms as well as interfacing with clients and wider corporate structures and management. What makes our Market evaluation talent pool stand out is the fact that they have technical backgrounds in over 2,900 industries.

How does the screening and onboarding of your Market evaluation talent work?

Fintalent.io is an invite-only platform and we believe in the power of referrals and a closed-loop community. Members of our community are able to invite a small number of professionals onto the platform. In addition, our team actively scouts for the best talent who have experience in investment banking or have worked at a global top management consultancy. All of our community-referred talent and scouted talent are subject to a rigorous screening process. As such, over the last 18 months totaling more than 750 hours of onboarding calls, of which only 40% have received an invite-link after the call.

What happens if I am not satisfied with my Market evaluation consultant’s work?

During your initial engagement with a member of our Fintalent talent pool with no risk. If you are not satisfied with the quality of your hire for any reason then we are able to find a replacement at short notice. There is no minimum commitment per project, but generally projects last at least 5 days and can last 12+ months.

Interested in our invite-only community of tier-1 Market evaluation experts?

Cookie settings
Cookies are used on this website. These are needed for the operation of the website or help us to improve the website.
Allow all cookies
Save selection
Individual settings
Individual settings
This is an overview of all cookies used on the website. You have the option to make individual cookie settings. Give your consent to individual cookies or entire groups. Essential cookies cannot be disabled.
Save
Cancel
Essential (2)
Essential cookies are needed for the basic functionality of the website.
Show cookies