Hire best-in-class Go-to-market Strategy experts

Our invite-only community connects the world’s top
Go-to-market Strategy specialists to projects that need execution, now.

Knowing your target market and how to reach them is a major part of marketing strategy. This article will take an in-depth look at the Go-to-market Strategy and how it functions in Management Strategy Consulting.

Go-to-market strategy is the business process of defining how a company will deliver their products or services to customers. It encompasses all activities involved in generating leads, converting leads to sales and delivering the product/service to the customer. This process includes: Marketing Strategy – positioning, branding and communications; Sales Strategy – sales, sales force and channel management; and Delivery Strategy – channels and capabilities needed for execution.

The Go-to-market strategy is a fundamental piece of a business’s operational structure that determines the production and marketing of a product or service. It is the structure within which all other strategies are built, executed and measured.

In order to promote competition in an industry, consumers should be made aware of products by the producers. In the days before mass media advertising, this meant that companies must build their operating situation around direct marketing, such as flyers and posters.

However modern marketing communications have evolved considerably since then. The Internet has become a major driver for change in this area, but while it can be used for both promotion and relationship building online it cannot replace traditional channels such as newspapers or radio for this purpose.

Therefore, companies adopt various media mix of various media, based on the strategy of target market segment of each product.

Many companies utilize the services of a marketing consulting firm to guide them in respect to their market, customers and competitors.

An example for this would be the automobile industry. The type of vehicle purchased by the consumer is based on their lifestyle. If they are young, fresh out of college with families or individuals who are looking for a fun car will drive different automobiles then middle-aged couples looking for a family ride. A similar trend can be seen when you consider individuals living in rural areas compared to city-dwellers.

There is a lot of data and information that is available in the form of reports and provides valuable insights and data which can be key to success when developing a go-to-market strategy for a company. A few reports that will assist in the Go-to-market strategy for Management Strategy Consulting include:
This will provide you with the best information on your competitors, consumers and market trends.
Analysing your competitors will give you an insight into their target market, audience and consumers. Use the provided Key Performance Indicators (KPI’s) to analyse how your competitors are performing against each KPI in an integrated system which includes a combination of qualitative and quantitative analysis.

Hire the best Go-to-market Strategy specialists in 2,900+ industries

Fintalent is the invite-only community for top-tier M&A and Strategy talent. Hire global Go-to-market Strategy consultants with extensive experience in over 2,900 industries. Our platform allows you to build your team of independent Go-to-market Strategy specialists in 48 hours. Welcome to the future of M&A!

Why hire top Go-to-market Strategy experts?

Trusted Network

Every Fintalent is exclusively invited and vetted.

Ready in 48h​​​

Hire efficiently. Your M&A team is ready in 2 days or less.​​​​

Specialized Skills​

Fintalents are best-in-class - and specialized in 2,900+ industries.​

Code of Ethics​​

We guarantee highest integrity and ethical principles.​​​

Selected Clients and Partners

Frequently asked questions

Most frequent questions and answers

What clients usually engage your Go-to-market Strategy Consultants?

We work with clients from all over the world. Our clients range from enterprise and corporate clients to companies that are backed by Private Equity or Venture Capital funds. Furthermore, we work directly with Family Offices, Private Equity firms, and Asset Managers. Most of our enterprise clients have dedicated Corporate Development, M&A, and Strategy divisions which are utilizing our pool of Go-to-market Strategy talent to add on-demand and flexible resources, expertise, or staff to their in-house team.

How is Fintalent different?

Fintalent is not a staffing agency. We are a community of best-in-class Go-to-market Strategy professionals, highly specialized within their domains. We have streamlined the process of engaging the best Go-to-market Strategy talent and are able to provide clients with Go-to-market Strategy professionals within 48 hours of first engaging them. We believe that our platform provides more value for Corporates, Ventures, Private Equity and Venture Capital firms, and Family Offices.

Our Hiring Process – What do ‘Community-Approach’ and ‘Invite-to-Apply’ mean?

‘Invite-to-Apply’ is the process by which we shortlist candidates for the majority of projects on our platform. Often, due to the confidential nature of our clients’ projects, we do not release projects to our whole platform but using the matching technology and expertise of our internal team we select candidates who are the best fit for our clients’ needs. This approach also ensures engagement with our community of professionals on the Fintalent platform, and is a benefit both to our clients and independent professionals, as our freelancers have direct access to the roles best suited to their skills and are more likely to take an interest in a project if they have been sought out directly. In addition, if a member of our community is unavailable for a project but knows someone whose skill set perfectly fits the brief, they are able to invite them to apply for the role, utilizing the personal networks of each talent on our platform.

Which skills and expertise do your Fintalents have?

The Fintalents are hand-picked and vetted Go-to-market Strategy professionals, speak over 55 languages, and have professional experience in all geographical markets. Our Go-to-market Strategy consultants’ experience ranges from 3+ years as analysts at top investment banks and Strategy consultancies, to later career C-level executives. The average working experience is 6.9 years and 80% of all Fintalents range from 3-12 years into their careers.

Our Go-to-market Strategy consultants have experience in leading firms as well as interfacing with clients and wider corporate structures and management. What makes our Go-to-market Strategy talent pool stand out is the fact that they have technical backgrounds in over 2,900 industries.

How does the screening and onboarding of your Go-to-market Strategy talent work?

Fintalent.io is an invite-only platform and we believe in the power of referrals and a closed-loop community. Members of our community are able to invite a small number of professionals onto the platform. In addition, our team actively scouts for the best talent who have experience in investment banking or have worked at a global top management consultancy. All of our community-referred talent and scouted talent are subject to a rigorous screening process. As such, over the last 18 months totaling more than 750 hours of onboarding calls, of which only 40% have received an invite-link after the call.

What happens if I am not satisfied with my Go-to-market Strategy consultant’s work?

During your initial engagement with a member of our Fintalent talent pool with no risk. If you are not satisfied with the quality of your hire for any reason then we are able to find a replacement at short notice. There is no minimum commitment per project, but generally projects last at least 5 days and can last 12+ months.

Interested in our invite-only community of tier-1 Go-to-market Strategy experts?

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