What is Digital Business Development?
Digital business development is the process of utilizing digital solutions for a company’s acquisition of new customers, market penetration, and customer retention. Digital business development also encompasses developing a company’s online presence and customer relationship management.
Digital Business Development as Marketing Strategy
Digital business development is the process of acquiring and maintaining a company’s customer base by leveraging digital technology. Any and all transactions that a company performs with its customers should be done digitally, including live chat support, email correspondence, video streaming, product delivery, etc. It’s not enough just to do business online, you also have to be able to convert customers into paying ones that are loyal to your brand. This entails having a concise profile on social media sites such as Twitter and Facebook as well as your own website that is optimized for search engines.
Any company that offers a product or service, no matter how small, has the opportunity to use digital business development as its marketing strategy. Online retailers can leverage services such as Shopify , an online platform for selling physical and digital products directly from your website. Shopify includes an ecommerce store template that makes it easy for anyone to create a website and start offering products for sale. The platform also includes integrated marketing tools such as Facebook storefronts and Analytics.
Digital business development can change a company’s bottom line; but first you have to ensure that you have effective marketing strategies. The first step would be to review your digital footprint, and for that purpose, create an analytics program for each social media site you use. You should also acquire an understanding of search engine optimization (SEO), pay-per-click (PPC) advertising, and social media engagement (retention).
Digital marketing fundamentals
Digital marketing is the use of technologies that improve or promote a company’s products and services. Digital marketing is built on three pillars: website optimization/customer acquisition, email marketing and SEO.
The best way to optimize your site for search engines is by creating high-quality content that will engage your audience while also providing them with enough information to learn more about you. Remember that search engines crawl the web so there are no grounds for too much redundancy. However, quality over quantity should never be underestimated as it will help you become more reputable in the eyes of your potential customers.
Email marketing is one of the most effective and efficient ways to reach your clients, especially when in conjunction with PPC advertising. It can be used to provide periodic updates on your company’s services or products, sales or promotions, and a link for client feedback.
SEO is the process of optimizing your webpage so that it appears on top of relevant Google results for specific search queries. This can be done by creating backlinks to your site from other reputable sources, optimizing your page titles and meta descriptions, creating high-quality content and writing for human readers instead of search bots. If done correctly you can appear as the first result on Google searches which should result in more traffic to your website.
The last important step in digital business development is customer retention, through customer relationship management and content marketing.
Customer Relationship Management (CRM) is the process of managing all customer interactions and communication with your company, regardless of the location or medium they use. CRM programs include things like email marketing, social media and live chat support that can be used to answer customer questions and gather feedback on a company’s services.
Content marketing assets are pieces of text or images that are published on your website or social media platforms that offer valuable information for your customers. Content could be used for blog posts, videos, educational images or infographics. The content should be optimized for each platform, based on the user’s behavior and preferences.
Marketing automation tools
Marketing automation tools are programs that allow you to manage email campaigns, social media content and website traffic so that your company can send relevant messages at the right time. They can be mostly divided into two categories: email marketing and social media marketing. Email marketing refers to sending automated messages such as newsletters, blog posts and invoices through email lists or through individual contacts. It’s important to note that email marketing allows you to send messages that are personalized to each individual recipient, while social media marketing offers the same messages to a group of people with different interests.
Social media marketing allows you to schedule your messages or posts to appear at the time when your audience is most active. This will help ensure that your target audience is seeing the content. Like email marketing, it can be used for social media platforms such as Facebook, Twitter and Instagram. The best-known social media management software is Hootsuite which allows you manage all of your social media profiles at one place and schedule posts.
Social media management tools offer many more services than just content scheduling or analytics. You might want to use them to schedule posts or respond to comments, which will help you manage your social media presence.
In addition to managing your blog posts and other content, some platforms will also allow you to build a brand page for your business so that you can interact with customers who are interested in the product or service you offer. One of the most popular blogging tools is WordPress which lets you manage blogs and websites without having any technical knowledge. Since it’s built on PHP, it can also be used for websites with little to no design. The latest version of WordPress has many features such as advanced management and analytics that allow you to manage your business alongside your website.
This system allows you to use a variety of plugins so that you can create more advanced blogging tools, such as image galleries, pop-up windows or slide shows. The platform is free and there are several paid upgrades available to expand its functionality even further. WordPress also offers free themes that will help you create aesthetically pleasing designs for your blog or website.
Although there are plenty of tools available to help you manage your social media profiles and blog posts, remember that it can be difficult to find the right one for your needs. The first step in choosing a social media management tool is to know what type of business you are in so that you can identify the features that will be relevant for you. Where a business lacks the capacity or know-how to do this, it is advised that a competent digital business development expert like those available on Fintalent are hired to handle this important responsibility.
