Tom Tryon

Strategy, Commercial Due Diligence, Entrepreneur and Social Media Communicator

London, United Kingdom


Strategy&, Part Of The PwC Network (formerly Booz & Company) PwC UK

I'm a strategy consultant turned entrepreneur and social media communicator with 10 years' professional experience. I’m a natural storyteller and an experienced team leader, with an exemplary professional record. I was a Senior Manager at Strategy&'s Deals practice in London, where I advised private equity and corporate clients on commercial due diligence engagements. Although I have experience across a wide range of sectors, I spent most time in digital media, technology and consumer sectors. I then took on a role managing a portfolio of new ventures at PwC in London, initially in Cybersecurity and later in a broader range of Risk-related services. I supported the founding teams of these ventures across all operational and strategic areas, and helped manage relationships with stakeholders in PwC. Most recently, I founded a digital wine education startup called Vinetribe, and grew this to more than 1,000 paying subscribers and £40k monthly revenue. Among other accomplishments, I developed a strategy to build the brand's online presence, building a following of 85,000 across social media platforms, with a monthly reach peaking in the millions.

Domain experience

Relevant Total Experience: 10 years

Seniority Level: Manager

Sector Experience: 

Communication Services Consumer Discretionary Consumer Staples Energy Financials FinTech Health Care Industrials Information Technology Materials Real Estate Utilities


Skilled in: Corporate Development, Due Diligence, Legal, Portfolio Services & Add-on M&A, Private Equity & Growth Capital, Sell-side M&A

Languages: English

Work Experience


Founder & CEO



- 1/2/2024

- Created and grew Vinetribe, a digital wine education platform aiming to make wine more accessible for everyone, with interactive tasting and personalised suggestions - Developed our marketing and communication strategy, becoming an award-nominated wine communicator with a following of 85k across TikTok and Instagram - Identified the market opportunity for compelling consumer-facing products and led their development from idea to deployment - Built, led and coached a diverse team of designers, copywriters, developers and salespeople to create solutions that helped simplify the complex topic of wine


Strategy & New Ventures Lead (Risk & Cybersecurity)



- 1/3/2021

- Managed a diverse portfolio of new business ventures in highly technical fields - Helped technical founders articulate their solutions to non-technical audiences, take their products to market and build their teams

Strategy& UK

Senior Manager



- 1/2/2019

- Ran commercial due diligence projects for private equity clients, with particular experience in media, technology, and consumer sectors - Coordinated primary and secondary research and analytics, leveraging expert networks, my own connections, industry reports, surveys and focus groups - Developed story-led presentations and reports to help clients understand new markets and make decisions in fast-paced M&A situations - Managed teams of consultants to exceed client expectations and meet tight deadlines - Promoted 3 times in less than 5 years


University of Cambridge


Licenses / Certificates


Level 2 Award in Wines (Distinction)

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