Rodney Morris

Managing Partner

Atlanta, United States


Rodney Morris has a background in finance, business and technology with extensive experience growing businesses and investing. He has held roles in venture capital, private equity, finance/banking, strategy and management consulting. Skilled in Mergers & Acquisitions, Corporate Strategy, Venture and Private Equity investing. I am currently the Managing Partner of LM Consulting. I assist technology startups, companies and investors with market research, strategy, due diligence, and M&A Advisory.

Domain experience

Relevant Total Experience: 5 years

Seniority Level: Manager

Sector Experience: 

Media and Entertainment Technology Hardware and Equipment


Skilled in: Portfolio Services & Add-on M&A

Technical Skills: Salesforce, SQL, Microsoft Excel, PowerPoint, Microsoft Office

Languages: English

Work Experience

LM Consulting

Managing Partner



- Now

• Advise media companies, investors, technology startups, C-suite executives, and talent on M&A, Private Equity, Market Research, and Strategy. • Conducted buy-side due diligence to evaluate a $25M Private Equity Sports Academy transaction. Diligence included: market sizing, competitive analysis, investment pros/cons, financial analysis, industry research, summarized findings in a presentation. • Partnered with UK media company Financial Times to expand their new business unit into the US market by developing a growth strategy and implementing it resulting in closing 2 deals. • Established market entry strategy for a sports company incubating an auction vertical, including market segmentation, competitive landscape analysis, and go-to-market plan; the company is in the process of launching with the recommended strategy. • Performed financial analysis and built financial models prelaunch for A-Frame Brands’ Products: Naomi Osaka’s skincare brand Kinlo & Dwayne Wade/Gabrielle Union’s baby-care brand Proudly leading to successful retail launches with a strategic plan and financial roadmap. • Directed Pay-Lay Sports & Entertainment (Sports Agency) beyond the game initiatives by sourcing and securing sports marketing and brand partnerships deals and sourcing and evaluating venture capital and equity endorsement deals. • Worked with a Lower Middle Market Consumer-focused PE firm to bolster their pipeline. Sourced and qualified 200 deals in two months leading to 3 LOIs; managed their CRM in Hubspot by updating status of each deal. • Partnered with a $1B+ Consumer focused holding company to source & acquire e-commerce businesses.

Confidential, Family Offices

Private Equity/Growth Equity Associate



- 01/10/2021

• Completed market research & financial analysis for multi-million-dollar digital media publication M&A target. • Conducted due diligence for growth equity investments and M&A deals. • Created financial models, presentation decks, flowcharts, and performance indicators for investments and M&A opportunities. • Researched recent M&A, growth equity, Private Equity transactions, and macro trends. • Completed industry deep dives & developed reports to find new opportunities for growth equity investments and M&A targets in Web3, gaming, music and media. • Constructed research reports on M&A targets and growth equity investments in Web3, media, and music leading to final investment decisions.

Valor Ventures




- 01/06/2021

Sourced and evaluated investment opportunities by screening/meeting founders and assessing markets/companies to identify compelling businesses and founders for a $25M seed-stage VC firm. • Conducted Due Diligence for Vital4 investment and other potential investment opportunities by completing market analysis, competitive analysis, valuation comps, risk analysis, and financial analysis. • Managed pipeline CRM of 500+ startups, updating status, tracking, and metrics of founder conversations and engagements. • Completed back office work for the firm in Carta and Kobalt; portfolio company valuations, stock options, and metrics. • Created investment memos, presentations, fundraising documents, and venture capital research reports.. • Worked with portfolio company founding teams on cross-functional projects including growth strategy, business development, and follow-on capital raising. (TGS, Capway, LeaseQuery, Physician 360) • Sourced Startups for Startup Runway cohorts 8-10, the largest pitch event in the Southeast for underrepresented founders, including FilmConnx, the 10th cohort award winner. • Interviewed top investors, entrepreneurs, and ecosystem builders on the Atlanta Startup Podcast to build the firm’s network and brand. • Conducted market research and explored new investment themes to take advantage of emerging venture capital investment trends.

Lionchase Holdings

Private Equity Analyst



- 01/05/2017

• Conducted market research and due diligence for technology, manufacturing, and energy industries, identifying market trends for a private equity firm that generates up to $50M in annual revenue. • Created a new business strategy for a portfolio company, identified potential investors, and created leads to 4 technology partners. • Developed detailed company valuation and financial models including comparable company analysis, financial forecasts, and DCF. • Led a team of 3 analysts to create reports summarizing trends and drivers of various industries within the M&A market. • Drafted proposals and pitch decks for senior management and analyzed/drafted business plans that were used to improve the firm's core investment strategy.

Federal Reserve Bank of Atlanta

Lead Financial Statistics and Structure Analysis Analyst



- 01/08/2015

• Spearheaded client-facing workstream with the bank Board of Directors, C-Suite stakeholders, and the research office to utilize financial and statistical analysis of large economic datasets across 3+ states for economic policy decisions by the Federal Open Market Committee & Board of Governors. • Led a team of 2 analysts to complete 250+ project reports, meeting 100% of deadlines for the first time in the organization’s program. • Synthesized 250+ pages of economic, market data, and financial models of institutional valuations into a composite analysis of the regional economy, which was used in the Fed's monetary policy report for the economy. • Constructed internship improvement workstream by conducting primary research; drafted and presented a pitch deck to internal senior stakeholders to recommend creative solutions the organization implemented to improve future intern’s performance, education programs, and training.

The Chosen Cirlce

Management Consultant



- 1/1/2017

• Performed research and analysis of business and market trends to implement innovative business strategies and create new business opportunities for boutique media and entertainment strategy consultancy. • Drafted and submitted marketing plans, presentation materials, press kits, and advertising proposals to stakeholders at media companies such as Champs, Martell, Red Bull, and Adidas for client sponsorships.






- 01/08/2016

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