Paul Georges-Picot

Managing Director at Martech Advisers

London, United Kingdom


15-year track record leading organizations through change and identifying growth opportunities with a focus on business and corporate development for technology driven advertising, marketing, and media companies. Specialties include cross functional team leadership; change management; operations and business development; B2B and SaaS; media analytics and data; emerging advertising/marketing technologies; transaction execution (strategic partnerships, capital raising, minority investments, M&A, cross border, integration, and divestments/restructuring).

Domain experience

Relevant Total Experience: 15 years

Seniority Level: Senior

Sector Experience: 

Communication Services Consumer Services Household and Personal Products Retailing Software and Services


Skilled in: Corporate Development, Commercial Due Diligence, Financial Due Diligence, Term Sheet, Contractual Agreements, M&A Negotiations, Smart Contracts, Licensing Agreements, Bolt-on acquisitions, Financial Planning & Analysis (FP&A), Buy-and-Build, Value Creation & Enhancement, Strategic Finance, Private Equity & Growth Capital, Sell-side M&A

Technical Skills: Google Analytics, Microsoft Excel, SaaS, PowerPoint, Bloomberg, Microsoft Office, Capital IQ, JIRA, Slack

Languages: Spanish, English, French

Work Experience

Martech Advisers

Managing Director



- Now

- Martech Advisers is a trusted M&A and fundraising advisory firm based in London and Paris specialized in the advertising/marketing technologies and services sectors. - We advise agencies and/or software companies active in UI/UX design, branding & content marketing, performance marketing, retail media, exchanges and D/S side platforms, sales technology, CDPs, data/analytics, ID strategies, mobile, gaming, CTV, publisher tools, and social media/commerce tools

Results International Group LLP




- 1/4/2020

- Results International Group (acquired by Canaccord Genuity Group in Aug. 2022) was a global corporate finance advisor, focused on the technology, marketing and healthcare sectors. - Origination and execution of sell-side and buy-side mandates in marketing & sales technology and services; ecommerce/retail tech; media; AdTech; enterprise software; and IT services.


VP, Global Corporate Development (Xaxis)



- 1/10/2017

- Xaxis is a digital media company servicing over 3,000 clients in 45 markets. - Oversaw external growth strategy globally from identifying new partners/investments/JVs/ M&A/divestments to negotiating deal terms and implementing newly acquired capabilities.


VP, Corporate Strategy & Development (24/7 Media)



- 1/12/2013

- 24/7 Media was a listed digital marketing company acquired by WPP in 2007. - Focused on growing 24/7 Media outside of its core proprietary products and services, as well as the evaluation, negotiation and implementation of global strategic partnerships, acquisitions and investments.


Director, Financial Planning & Analysis (24/7 Media)



- 1/12/2011

- Assisted 24/7 Media's CFO in all aspects of his role: financial controls, operations, budgeting, business development, and strategy. - Designed financial planning/analysis tools including performance dashboards and SaaS KPIs tracking.

AIG Global Investment Group




- 1/12/2007

- Conducted buyout investments and participations in private equity funds in Europe (responsible for c. $600 million invested). - Focused on TMT sector, including publishing, TV, cable, and entertainment.

Societe Generale




- 1/1/2006

- Origination and transaction execution (capital raising, mergers and investing, cross border, integration planning) in media, publishing, TV/cable, and entertainment. - Managed SocGen’s global venture capital investments in telecom, Internet and software companies (portfolio of c. 400 companies grouped in 25 funds).


Columbia Business School



- 1/6/2009

EM Lyon Business School



- 1/6/2002

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