Kuntay Kucukal

Freelancer consultant

İstanbul, Turkey


~15 years of industry and strategy consulting experience with a proven track record on a broad range of project topics such as organizational transformation, operating model redesign, capability driven strategy, go-to-market strategy, digital transformation and due diligence Function expertise: Organization design and operating model transformation, growth strategy, business strategy, transformation programs, customer experience management Industry experience: Consumer goods, energy, supply chain, automotive, industrial manufacturing

Domain experience

Relevant Total Experience: 14 years

Seniority Level: Manager

Sector Experience: 

Consumer Services Retailing Telecommunication Services Transportation


Skilled in: Corporate Strategy, Project Management Office (PMO), Commercial Due Diligence

Technical Skills: Microsoft Excel, PowerPoint, Microsoft Office

Languages: English, Turkish

Work Experience


Founder / freelancer



- Now

Freelance consulting services: expertise on organizational development and transformation, operating model redesign and review, project management, data analytics, strategy development, commercial due diligence; experience in telecom, automotive, retail, energy and supply chain industries

PwC Strategy&

Engagement Manager



- 01/06/2023

Managed and led strategy projects (with 2-10 consultants) in energy, telecommunication, technology and transportation industries - Selected projects: B2B operating model design for a telecommunication company in Saudi Arabia, greenfield growth strategy energy industry,B2B pricing strategy in technology, CDD study in logistics


Organizational Development & Efficiency Manager



- 01/01/2022

Leading the Center of Excellence OD team of 6, serving to whole global organization - Responsible for organizational health checks, strategic workforce planning, designing, finalizing, approving and challenging the organizational changes, headcount evolution and operating model changes in Arçelik Global organization


Organizational Development & Effectiveness (OD&E) Senior Manager



- 01/04/2020

Led Turkey practice of Mercer OD&E team, which was focused on operating model, organizational transformation, human capital management, talent strategies and strategic workforce planning - Selected projects: Human capital management assessment in various industries, strategic workforce planning in energy and telecom industries, organizational re-design in telecom and technology industries, organizational health check in automotive, energy and retail industries

PwC Strategy&

Senior Associate



- 01/04/2019

Managed projects (20+) or work streams / teams (sizes ranging from 2 to 10 consultants) - Selected projects: Sales & marketing organization for a technology company, Turkey’s automotive production and ecosystem strategy for an association, digital transformation assessment and roadmap for an insurance company, process re-design for a telecom company

Forte Consultancy Group (acquired by Ernst & Young)

Senior Consultant



- 01/07/2015

Focused on customer experience and marketing projects - Selected projects: Voice of the customer program design for a governmental body in Saudi Arabia, segment strategies and campaign management design for eBay Turkey (GittiGidiyor)

Deloitte Consulting




- 01/04/2014

Focused on strategy development projects in manufacturing and retail industries


Engineer consultant



- 01/04/2013

Engineer consultant Worked on engine development projects


University of Illinois Urbana Champaign

Mechanical engineering



- 01/07/2011

Took graduate classes and research assistanship

Bogazici University

Mechanical engineering



- 01/07/2009