Ioana Tica-Horvath

Owner / Strategy Advisor at Horvath Advisory

London, United Kingdom


Director, Strategy and M&A Advisor

Domain experience

Relevant Total Experience: 11 years

Seniority Level: Senior

Sector Experience: 

Media and Entertainment


Skilled in: Corporate Strategy

Technical Skills: Microsoft Excel, PowerPoint, Microsoft Office

Languages: German, Spanish, English, Romanian

Work Experience

Horvath Advisory

Owner / Strategy Advisor



- Now

• Leading business strategy, commercial due diligence and value creation projects • Supporting corporate teams during a leadership gap with a focus on accelerating growth while maintaining productivity

The Little Gym Europe

Interim CEO



- 31/12/2021





- 30/09/2021


Associate Director, TMT (Tokyo)



- 31/08/2019

International assignment in Tokyo


Associate Director, TMT (London)



- 30/09/2020

TMT / Media and B2B Information Business development - building EY-Parthenon London's Media practice Case team leader for strategy and commercial due diligence engagements working with private equity and corporate clients with a focus on B2B Media, Data and Information services, and Software / SaaS including: • Buy and sell side commercial due diligence • Vendor assist • Portfolio review and acquisition screening • Market assessment and identification of growth opportunities • Market entry and competitive strategy Show less





- 31/03/2018

AMR International

Senior Strategy Consultant (New York)



- 30/04/2016

Secondment in AMR's New York office

AMR International

Junior to Senior Strategy Consultant



- 30/09/2016

Delivered buy-side and sell-side commercial due diligence and strategy projects for leading global providers of B2B data, information and SaaS solutions, as well as international tradeshow organisers

Ocean Strategy

Associate Consultant



- 31/03/2014

• Worked on strategic projects for private equity companies with an interest in media, international market leaders in consumer and B2B publishing / information and global trade show organisers • Gained experience in commercial due diligence, market entry opportunity assessment, digital pricing, portfolio strategic reviews • Liaised with client team to gather data, achieve buy-in and deliver project results • Performed analysis of large data sets • Interviewed client management team and key customers of client organisations • Developed fact-based business plans and financial models • Delivered report presentations for senior management in client organisations Show less

Out Loud Media




- 31/08/2011

Co-founder and MD of the online platform autosaga.ro

COME IN, The Institute for the Study of Communication, Bucharest, Romania




- 31/01/2005

Saga Film

Operations Manager



- 30/09/2011

Market leading Romanian film production company • Led operational improvement initiatives • Analysed internal processes, gathered stakeholder insight and redesigned or created more than 15 internal procedures (e.g. managing theatrical property in the storage house), thereby reducing losses by 50% • Designed analytical tools for measuring project profitability and conducted efficiency analysis for 10-15 projects monthly • Identified and implemented cost optimizing solutions (for example, negotiated contracts with over 20 suppliers, thereby reducing administrative costs by more than 30%) • Coordinated human resources i.e. the recruitment, selection, induction and training of 15 employees and performance evaluations of over 80 employees • Coordinated the refurbishment, renovation and maintenance of the company headquarters - 1.000 sqm, comprising more than 20 office spaces • Coordinated the relocation of the theatrical property inventory: over 10k items, from furniture to textiles • Drafted and implemented the company's ESG strategy Show less


London School of Economics and Political Science

Management, Organisations and Governance



- 31/12/2012

Dissertation: An Institutional Explanation for Successful NFC Deployment Japan versus the United States of America

Le Wagon

Data Science



- 31/12/2022

Data Analytics Toolkit (Python, SQL, Jupyter), Decision Science, Machine Learning & Deep Learning, ML Engineering

University of Michigan



- 31/12/2014

National School of Political Science and Public Administration

Political Science



- 31/12/2008

Fields of study: International Relations, Statistics, European Law, Organizational Management, Sociology, Political Institutions, Economics, Political Marketing, History.

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