Daniel Calleja

Head of Investments at SellerX

London, United Kingdom


Head of Investments at SellerX

Domain experience

Relevant Total Experience: 10 years

Seniority Level: Manager

Sector Experience: 

Alternative Finance Asset Management Banks Consumer Discretionary Consumer Lending Food and Staples Retailing Household and Personal Products Insurance Insurance Payments Real Estate


Skilled in: Corporate Development, Due Diligence, Portfolio Services & Add-on M&A, Private Equity & Growth Capital, Sell-side M&A

Technical Skills: VBA, Microsoft Excel, PowerPoint, SAP, Bloomberg, Microsoft Office, Capital IQ

Languages: Spanish, English, French

Work Experience


Head of Investments



- 1/8/2023

SellerX is the largest European aggregator investing in e-commerce businesses. Joined the company when it was in infant stage (10 employees / seed funding) and scaled it to 750 employees and >€1bn valuation, making it the fastest profitable European start-up to reach that milestone (14 months). • Led the end-to-end acquisition of 80 global brands, accounting for c.$400m in revenue. Managed the transactions from deal origination to signing & closing, overseeing all aspects of commercial, financial, legal, and tax due diligence. Successfully managed a team of 7 investment professionals and 3 business development representatives, fostering a collaborative and high-performing environment. • Spearheaded strategic initiatives, including SellerX's Asian Expansion, development of the investment framework, implementation of ESG investment strategy, and consolidation projects through strategic M&A. • Actively engaged in board discussions, regularly presenting investment


Investment Banking Senior Associate



- 1/1/2021

Experienced on a broad range of transactions including LBOs, take privates, secondary sales, IPOs, SPACs and recapitalisations. Deal experience includes: • Bridgepoint sell-side advisor on the sale of water utility business Miya (€700m EV / Sep-20). • CPPIB buy-side advisor for minority stake in the software business Visma (€10bn EV / Aug-20). • Froneri acquisition finance of Nestle’s US ice cream ($4bn EV / Dec-19).

Bambino Capital

Venture Capital Investor



- 1/1/2021

Venture capital specialised investing in start-ups that are raising money through crowdfunding campaigns across all verticals: Web3, Fintech, SaaS and e-commerce. - Seedrs (Series A / Balderton, Draper Esprit) - Cowboy (Series A / Index Ventures) - Freetrade (Series A / Octopus) - Wirex (Series A / SBI Group) - Tickr (Seed) - Qoala (Seed)

Amazon FBA Private Label Retailer




- 1/1/2020

Amazon FBA Business specialised in the health & fitness space with annual sales of €250k.. Sold the business in 2020 to private investor.


Business Operations Analyst



- 1/1/2013


University of Bath

The University of Western Australia


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