Caroline Jansen

Freelance M&A professional on the Dutch market

Amsterdam, Netherlands


I am a pragmatic and well-organized project director with 12+ years’ experience and education in corporate finance. I founded Tractie.nu in 2023, where we help professional (investment) firms in their M&A origination and execution. In 2020 I was awarded as ' M&A advisor of the year' chosen by a mixture of M&A professionals and a professional jury. My last role was senior manager corporate finance at BDO M&A. I was a deal captain in mid-market M&A transactions, value range typically is between EUR 5 – 50 million. 50% of transactions had a private equity buyer, approximately 30% an international buyer. In 12 years, I have analyzed and advised over 100 companies on their strategic options in the field of Corporate Finance (invest, disinvest, carve outs, transfer within the family, valuations for tax purposes, alternative financing, stock options for staff etc.) in many different sectors (consumer goods, hospitality, wholesale, building materials, automotive, IT, business services, food, production etc.) Furthermore, I was responsible for maintaining the international BDO network (+/- 60 countries) and managing the team of associates (+/- 20 people) on a weekly basis.

Domain experience

Relevant Total Experience: 11 years

Seniority Level: Senior

Sector Experience: 

Communication Services Construction Materials Consumer Discretionary Consumer Staples Containers and Packaging Health Care Equipment and Services Industrials Insurance Software and Services Technology Hardware and Equipment


Skilled in: Corporate Development, Term Sheet, Bolt-on acquisitions, Buy-and-Build, Value Creation & Enhancement, Strategic Finance, Capital Raising, Sell-side M&A

Technical Skills: Microsoft Excel, PowerPoint, Microsoft Office, Capital IQ

Languages: German, Spanish, English, Dutch

Work Experience





- Now

Founder and partner of www.tractie.nu. Freelance M&A work for investment professionals on the Dutch market. I help professional investment firms with their origination work and deal execution: buy & sell side.

BDO M&A in The Netherlands

Senior Manager



- 1/3/2023

Senior Manager Corporate Finance at BDO M&A. Deal Captain in mid-market M&A transactions, value range typically is between EUR 5 – 50 million. 50% of transactions had a private equity buyer, 30% an international buyer.


University of Amsterdam




- 1/1/2005

Masters degree in Economics, with a speciality in Hospitality Management.

Want to work with Caroline?

Sign up on the Fintalent platform to get in touch with Caroline and 2,500+ other M&A freelancers!