Ada Burch


Houston, United States


If loving what you do is wrong, then I don't want to be right. The first thing to know is that I love being a UX writer. My combined experience in copywriting, UX, editing, technical documentation, content management, content strategy, internal communications, and marketing, gives me an edge. As a UX writer, I use words, information architecture, and research to craft clear messaging. I’m an advocate for the people who use the products I work on. SIGNATURE ACHIEVEMENTS:  Developed chatbot personas that decreased service calls by an average of 40%  Developed UX content for Mayo Clinic that increased engagement by an average of 40%  Completed JPMorgan Chase technical UX content premiering their blockchain products and services.

Domain experience

Relevant Total Experience: 12 years

Seniority Level: Senior

Sector Experience: 

Commercial and Professional Services Consumer Staples Electric Utilities Financials FinTech Health Care Information Technology Media and Entertainment Metals and Mining Oil, Gas and Consumable Fuels Retailing


Skilled in: Corporate Strategy, Project Management Office (PMO), Post Merger Integration (PMI), Divestitures, Target Sourcing, Venture and minority investments, Acquihire, Joint Venture, Due Diligence, Legal, Portfolio Services & Add-on M&A, Private Equity & Growth Capital, Sell-side M&A, Corporate Development

Technical Skills: Software as a Service (SaaS), Enterprise Software, Salesforce, Microsoft Excel, SaaS, Facebook, PowerPoint, Microsoft Word, HTML, Outlook, Windows, Microsoft Office, SharePoint, CSS, Cascading Style Sheets (CSS), Android, Microsoft Access, Word, Office 365, Slack, Wrike, Wordpress

Languages: English

Work Experience

Edison Burch

UX Content Design | Copywriter | Content Strategy



- Now

Mayo Clinic, Intuit, EY, TransAmerica, Truist, HP, Insurity, Manheim, Cricket Wireless, AT&T, Accenture, ADP, Ceridian, Chic fil-A, Entergy, Milestone Technologies UX Content Design | Copywriter | Content Strategy  Created award winning UX content for Intuit products.   Used exceptional user centered based research to audit and recommend changes for the TransAmerica website design and UX content for the redesign and expansion of their product offerings.  Created style guide, best practices, and accessibility guides for UX and content teams at Cricket Wireless, Lowe’s, Manheim, ADP, and HP.  Wrote microcopy, user navigation, product descriptions, onboarding, error messages, hover text, validation text, field descriptions and other microcopy components of the end-to-end user experience.  Completed content models, content audits, wireframes, user stories, personas, content maps, and content flows.  Proficient in user needs, product requirements, accessibility requirements, and business objectives needed to build impactful content solutions.  Excellent writing and editing skills with an emphasis on clarity, consistency, and brevity.

Edison Burch

AI Conversational Design | Bot Training | Prompt Writing



- Now

NAVY FEDERAL, IBM WATSON, TOYOTA, BEST WESTERN, PROGRESSIVE, WEATHER CHANNEL AI Conversational Design | Bot Training | Prompt Writing • Trusted to work with IBM Watson’s top clients. • Created marketing/sales chatbot content for IBM Watson clients that increased revenue and decreased service calls. • Designed conversational trees and decision-based prompts to guide users towards desired outcomes. • Regularly audited and refined chatbot responses, identifying and addressing any shortcomings or inaccuracies. • Developed and maintained training data pipelines, keeping chatbots up-to-date with evolving user needs and industry trends. • Gathered, researched, and documented extensive requirements for each product bot and AI responses. • Built user-centered conversational experiences for AI, chat, SMS, and voice prompts. • Developed appropriate prompt personas to align with respective corporate and marketing branding. • Created conversational dialog designs, prompts and scripts for human-machine conversations. • Crafted elegant, intuitive, and consistent customer conversation journeys. • Crafted diverse and contextually relevant prompts to initiate meaningful conversations.

Edison Burch

Senior Technical Writer



- Now

JPMorgan Chase, Comcast, Lowe’s, Amgen, milestone Geologies, Norfolk Southern Senior Technical Writer  Edited, wrote, and developed training content and user guides for new software for Truist Bank, used by 30,000 associates to support multiple enterprise-level process and application implementations for their internal knowledge program.  Experienced technical writer with ability to gather infrastructure data from developers, engineers, subject matter experts (SMEs) and C-level executives to translate information into formalized process documents.  Experienced writing software installation guides, developer guides, release notes, internal and external knowledge base articles.  Developed copy for omnichannel brand communications including eCommerce, digital marketing, packaging, video, and marketing collateral.  Wrote blogs, articles, emails, marketing, eBooks, whitepapers, and sales content.  Updated and edited Lowe’s HR internal knowledge base leading to a reduction in calls to HR.


Valdosta state university

Business Administration



- 1/12/1995

Want to work with Ada?

Sign up on the Fintalent platform to get in touch with Ada and 2,500+ other M&A freelancers!