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What is revenue analysis?

Revenue analysis is the process of evaluating the relationships between different business activities with regards to time, cost, sales, revenue, and other data. When it comes to analyzing revenue, this process can produce a great deal of information that can be used to make strategic decisions about your business. A typical revenue analysis may use raw data from financial statements or income-generating transactions to determine which products or services are more lucrative than others. Revenue analysis also uses cost benefit analyses and comparison-based techniques in which you compare different types of revenue to analyze how best they should be applied in your business.

Why revenue analysis?

It is important to analyze revenue in your business because it can help you make more informed decisions about how to effectively increase your profitability and productivity. When you analyze revenue, you are able to consider the costs involved in generating these transactions as well as the gains that resulted from them. Such information can be used to determine which aspects of your business are most productive and which aspects should be adjusted or eliminated altogether based on their cost-benefit ratios.

Types of revenue analysis

There are several different types of revenue analysis that can be employed by businesses. Some of these involve using metrics while others use cost-benefit analyses or comparison-based techniques.

Revenue analysis using metrics

The process of analyzing revenue using metrics is one of the simplest approaches to revenue analysis. This method involves the use of various financial ratios that are derived from your company’s income statement or balance sheet. These ratios can then be used to compare different aspects of your business to each other. When you do this, you are able to determine which aspects of your business are most productive and which ones require adjustments in order to improve their productivity for maximum profitability.

Three of the most commonly used financial ratios for revenue analysis include:

1) gross profit margin; 2) net profit margin; and 3) operating profit margin.

Revenue analysis using cost-benefit calculations

The most recommended approach to revenue analysis is the use of cost-benefit calculations. This approach allows you to compare different aspects of your business with its competitors in order to determine which parts are most profitable for you, which are less profitable, and which are simply not efficient enough. The results of your revenue analysis using cost benefit will identify the components in your business that are most effective or efficient at generating revenue, which components require adjustments or adjustments to their prices in order for them to become more profitable, and which components are simply not worth the costs involved.

Three of the most popular types of cost-benefit calculations for revenue analysis include:

1) price to sales ratio; 2) gross margin ratio; and 3) gross profit margin ratio.

Revenue analysis using comparison-based techniques (comparative analysis/surveys)

The approach that we will explore in this article is the use of comparison-based techniques when conducting a revenue analysis. A comparison based technique, such as a survey, simply involves gathering information from one or more competitors in your industry and then comparing this information with your own business in order to analyze which aspects of your business are more effective and efficient than others in generating revenue. When you do this, you will be able to determine which aspects of your business should be adjusted or eliminated altogether based on the results of the comparison.

Three of the most popular types of comparison-based techniques for revenue analysis include:

1) a market survey; 2) customer surveys; and 3) financial analysis.

In order to conduct a survey, you simply have to choose a method from the list of three popular types of comparison-based techniques and then select some competitors from your industry. If your industry involves a great deal of competition, it will be difficult for you to find more than two or three competitors that will participate in your survey. Most of the time, you will only be able to choose one or two competitors in your survey, but if your industry involves very little competition, it is possible that you will be able to complete a large number of surveys.

How does revenue analysis work?

Given that the topic of revenue analysis is relatively complex, it is important to note that it works in an entirely different manner than just about any other type of standard business or personal development activity. When you analyze revenue with this approach, there is definitely no direct correlation between sales levels and salespeople required. Such a situation would most likely result in the termination of salespeople who are generating too much revenue relative to their productivity.

Some salespeople may generate the most revenue in your business, but this does not mean that they are the most productive salespeople. If they are not generating enough profit for your company after you take into account the costs of their salaries, commissions, and related expenses (e.g., office space rental or equipment leasing), then they may be costing your business more revenue than they actually generate.

As a result of this limitation on how closely revenue analysis correlates with productivity, you have to be prepared for its wide variety of results. You may find that your top-performing salespeople who generate the most revenue for your business are not as productive as those who generate just a little bit less. As a result, you may have to change the compensation structure of those top-performing sales people in order to make them more productive and increase the profits of your business.

Conclusion

If you want to increase profitability and productivity in your business, it is recommended that you review its revenue analysis regularly – at least monthly – with a team member or manager. It may be necessary for you to obtain the most accurate results possible by collecting information about key revenue-generating competitors of your business. Sometimes an internal review and analysis is beneficial but most times, the most beneficial analysis v=can only be done by someone outside your business who can objectively examine every aspect of your service and product delivery and proffer adequate solutions to areas found to be lagging. Finding these external revenue analysis however can be tricky but Fintalent, the hiring and collaboration platform for tier-1 strategy and M&A professionals offers a pool of freelance consultants to meet all your revenue analysis needs.

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Hire the best Revenue Analysis specialists in 2,900+ industries

Fintalent is the invite-only community for top-tier M&A consultants and Strategy talent. Hire global Revenue Analysis consultants with extensive experience in over 2,900 industries. Our platform allows you to build your team of independent Revenue Analysis specialists in 48 hours. Welcome to the future of Mergers & Acquisitions!

Why should you hire Revenue Analysis experts with Fintalent?

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Frequently asked questions

Most frequent questions and answers

What clients usually engage your Revenue Analysis Consultants?

We work with clients from all over the world. Our clients range from enterprise and corporate clients to companies that are backed by Private Equity or Venture Capital funds. Furthermore, we work directly with Family Offices, Private Equity firms, and Asset Managers. Most of our enterprise clients have dedicated Corporate Development, M&A, and Strategy divisions which are utilizing our pool of Revenue Analysis talent to add on-demand and flexible resources, expertise, or staff to their in-house team.

How is Fintalent different?

Fintalent is not a staffing agency. We are a community of best-in-class Revenue Analysis professionals, highly specialized within their domains. We have streamlined the process of engaging the best Revenue Analysis talent and are able to provide clients with Revenue Analysis professionals within 48 hours of first engaging them. We believe that our platform provides more value for Corporates, Ventures, Private Equity and Venture Capital firms, and Family Offices.

Our Hiring Process – What do ‘Community-Approach’ and ‘Invite-to-Apply’ mean?

‘Invite-to-Apply’ is the process by which we shortlist candidates for the majority of projects on our platform. Often, due to the confidential nature of our clients’ projects, we do not release projects to our whole platform but using the matching technology and expertise of our internal team we select candidates who are the best fit for our clients’ needs. This approach also ensures engagement with our community of professionals on the Fintalent platform, and is a benefit both to our clients and independent professionals, as our freelancers have direct access to the roles best suited to their skills and are more likely to take an interest in a project if they have been sought out directly. In addition, if a member of our community is unavailable for a project but knows someone whose skill set perfectly fits the brief, they are able to invite them to apply for the role, utilizing the personal networks of each talent on our platform.

Which skills and expertise do your Fintalents have?

The Fintalents are hand-picked and vetted Revenue Analysis professionals, speak over 55 languages, and have professional experience in all geographical markets. Our Revenue Analysis consultants’ experience ranges from 3+ years as analysts at top investment banks and Strategy consultancies, to later career C-level executives. The average working experience is 6.9 years and 80% of all Fintalents range from 3-12 years into their careers.

Our Revenue Analysis consultants have experience in leading firms as well as interfacing with clients and wider corporate structures and management. What makes our Revenue Analysis talent pool stand out is the fact that they have technical backgrounds in over 2,900 industries.

How does the screening and onboarding of your Revenue Analysis talent work?

Fintalent.io is an invite-only platform and we believe in the power of referrals and a closed-loop community. Members of our community are able to invite a small number of professionals onto the platform. In addition, our team actively scouts for the best talent who have experience in investment banking or have worked at a global top management consultancy. All of our community-referred talent and scouted talent are subject to a rigorous screening process. As such, over the last 18 months totaling more than 750 hours of onboarding calls, of which only 40% have received an invite-link after the call.

What happens if I am not satisfied with my Revenue Analysis consultant’s work?

During your initial engagement with a member of our Fintalent talent pool with no risk. If you are not satisfied with the quality of your hire for any reason then we are able to find a replacement at short notice. There is no minimum commitment per project, but generally projects last at least 5 days and can last 12+ months.

Interested in our invite-only community of tier-1 Revenue Analysis experts?

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