What is Partnership Development?
Partnership Development in an M&A is the process of developing the partnership between the two companies. There are various ways this can be accomplished, and a few of these include: strategy development, talent pooling, and sharing company knowledge.
In order to create a successful Partnership Development in M&A you need to have a strong grasp on how they can help you achieve your own business goals. This includes being able to identify who or what your target market is so that if there are gaps within that market then you will know which of these processes are best for you and your organization to utilize.
For example, a company that deals with the gaming industry might find it beneficial to bring in new entertainment companies such as Virgin Interactive or Take 2 Interactive in order to eliminate the gaps between them and their target market.
Taking advantage of these gaps can be useful for several reasons: Developers often want to work with people who are already established in the industry, other companies know how you can help your clients succeed, and it allows you to fill in some of your own knowledge gaps. Developing a relationship with these partners can be very beneficial as they are able to provide one thing you may not be able to: experienced team members who have frequently worked within that particular industry.
Partnership development in M&A
Partnership development in mergers and acquisitions is a complex process. It requires not only a high level of skill, but also an understanding of how the dynamics of the partnership changes with time. Here are some things to keep in mind during the partnership development phase.
In M&A partnerships, you need to make sure that your pitch deck doesn’t look too similar to your competitor’s and design creative ideas for marketing yourself. Additionally, there must be enough time allocated into extricating all potential conflicts before they come up, as well as making sure all shareholders are on board with the deal internally before it begins formal negotiations. These are all things to keep in mind when developing a partnership with another company.
Pitching a partnership
Get to know your partner before you make the pitch. The more informed you are about the partner, the better your pitch will be. You should have an accurate idea of your partner’s strengths as well as their weaknesses in order to position your strengths to enhance their weaknesses and vice versa. This is especially important if you’re looking for a long-term relationship with them, which is often the case in M&A partnerships. In fact, according to Forbes contributor Marc Effron, “the best partnerships consider themselves long-term relationships – not just agreements that expire at closing. A long term partnership implies a high level of trust, so partners should feel comfortable sharing sensitive and important information with each other.”
You should be absolutely sure that your partner will be able to perform their end of the bargain with your company. If you’re going into business with another company, you better make sure that it’s financially stable or you will suffer. Because in this partnership, everything is on the line when it comes down to performance, it’s something you must take very seriously. Once there is a “partnership in place,” it’s important to create a way for both parties to measure performance throughout the relationship.
Before closing on a deal, consider completing a due diligence phase. The due diligence is an important part of the partnership process, as it’s basically a way for both parties to confirm that the information about each other is accurate and that there are no surprises. It does this by having the company being purchased examine the company doing the purchasing (and vice versa) for an agreed-upon period of time prior to closing on a deal.
Know what you’re getting into with an acquisition partner before you get into business together. If you don’t know your partner well enough, they can become a serious liability in due time or even turn against you. To make sure that doesn’t happen, it’s important to make sure your partner has at least as much at stake in your union as you do. Organizational experts suggest that this is done by having all key executives sign a letter of intent. This document is an agreement between the two parties stating what each person’s responsibilities, roles and level of authority is going to be in the future.
Know your company, but also know your partner. The acquisition process can be just as complicated as the merger process, if not more so. Therefore, knowing yourself beforehand and knowing both parties equally well are very important in decisions you make on behalf of your company once you’re in business with another company.
Other Partnership development segments include:
Strategy Development
The first process of Partnership Development in M&A is Strategy Development. This can include various types of business planning such as: positioning plans, market segmentation, and cross-selling ideas. When it comes to developing a successful strategy for your company there are also many different ways to accomplish this. This includes using tools such as PESTEL or SWOT analysis to help you figure out how you can achieve your goals.
When your company is doing this, you want to base it on your own short-term and long-term goals for the organization as well. Also, you want to make sure that every plan or strategy that you create does not put too much of a strain on your budget or resources.
Talent Pooling
The next process of Partnership Development in M&A is Talent Pooling. This method can be utilized when there are certain employees from one company that can benefit another business by helping it fill various skill gaps within the organization. This is often an effective way to gain more knowledge without having to directly pay for a consulting fee.
In order to figure out whether or not this will be beneficial for your business, you first need to know these employees skills or talents. You can do this by asking them what they have done in the past, as well as reading their resumes and filling in the gaps with their past experience. Then, you want to look at how they could best support your company in its own game development.
You will then want to realize which employees would be most beneficial for your organization and let them know that they can work with your organization. In order to capitalize on this opportunity you will want to make sure that you are giving these employees new tasks and responsibilities each day so that they feel valued and rewarded for the work they are doing.
Sharing Company Knowledge
The third process of Partnership Development in M&A is Sharing Company Knowledge. This means that you are using this partnership to figure out how your organization can bring in new insights based on the knowledge and know-how of another firm. These insights will lead to new ideas for applications and products including different ways to utilize technology or other services that can help your organization improve its offerings.
One way you can take advantage of this is by deciding what area of the company you want to focus on improving, as well as determining which aspects of your business need improvement. Then, you can bring in other companies to help you fill in the gaps and develop new methods for your organization.
Once you have figured out which aspects of your company need improvement, you can bring in other firms or companies to help develop a plan for you. Then, when sharing the knowledge from those organizations with your organization, make sure that those departments are properly acknowledged for their work and work hard to incorporate their findings into the rest of your organization.
The benefits of this are that you will be able to keep your employees motivated as well as reward them for doing a good job. In addition, it will also help them feel valued as they will feel as though they are an important part of the company’s growth and success.
These are just a few of the processes of Partnership Development in M&A that you can use in your business. This should help you figure out which process is best for your business as well as ensure that you will be able to succeed.
