Vimeo has never been a company to rest on its laurels. From the launch of the world’s first professional-quality online video platform in 2006 to the recent launch of Vimeo On Demand, Vimeo has been continuously looking for new ways to serve creators and viewers alike. And now they’ve announced that they are on the hunt for new opportunities and acquisitions.
In a recent interview with Digital Trends, Vimeo CEO Kerry Trainor said that “acquisitions would be something we would certainly consider, especially if it was an acquisition in our space…If we had opportunities to buy companies that were complementary and broadened our capabilities, then absolutely we would look at it.”
Trainor also discussed Vimeo’s recent acquisition of Flipagram, and the relatively low cost of that deal (compared to its other major acquisitions). “Our strategy is to keep our prices low,” Trainor said. “We want to be able to take on more people and be a bigger part of our community.”
Vimeo has been ramping up its paid infrastructure in order to make it easier for users coming from mobile devices. It may have acquired Flipagram, but it also launched Vimeo On Demand in order to grant its users access to tremendous amounts of content from their favorite creators.
Given that Vimeo has been a platform for the most pioneering creators, it only makes sense that the company would be looking for more ways to serve them. It’s not surprising, then, that they are looking to acquire startups and other companies to help improve their already-impressive offerings.
One area where they may look to expand is in the gaming world, which has continued to grow in recent years. With E3 just around the corner, many game developers will likely be brainstorming ways to better connect with fans and explore new monetization options. Vimeo has already demonstrated its willingness to expand into the gaming industry, and from what we’ve seen in the past, it would make a lot of sense if it wants to look for ways to grow here.
The gaming industry still has a long way to go before it charts a real path towards stability, but Vimeo has stuck with the entertainment industry for years and it can only be expected that they continue their trajectory in this direction. The company may also explore other areas and innovations beyond what they are doing now, such as virtual reality or AR.